Telefónica Germany
SOLUTIONS—
Project Management
We identify the unique potential of creators before they hit the mainstream, securing them early on as valuable brand ambassadors. This relationship of trust forms the foundation for impressive results, backed by data analysis and tailored consulting.
Challenge
In 2020, our social media experts discovered the duo Niklas and David (<10,000 followers) and realized that their humor and style were a perfect fit for o2. The challenge: to recognize their potential early on and establish them as brand ambassadors before other brands caught on. We developed content that was relevant, conveyed o2’s brand values, and resonated with the community.
Our Move
When selecting creators, our social media and creator technology gives us a crucial edge. It enables data-driven decision-making through KPI analysis, content research and social listening. This helps us identify the right creators and develop high-impact content. Using this approach, we spotted Niklas and David’s potential early on. Through proactive management and close communication, we built a successful partnership.
Impact
What started as a duo with fewer than 10,000 followers has grown into successful o2 brand ambassadors with over 400,000 followers today. Together with o2 and the talents, Intermate has executed more than 8 campaigns, combining a creator-led approach with agility, innovative ideas and excellent talent management. This partnership shows how identifying potential early can create lasting success for brands.
Case Facts
