Our Success Stories

Gepp’s offers a vast range comprising vinegar, oil, sauces, spices, pasta and pesto and much more. But which ones are the hero products for social ads? How to communicate with the target group to inspire them to buy? And how to achieve profitable growth? These were the brand challenges. Our subsidiary agency advertace conducted a detailed analysis of the target group and performed strategic testing of products and ad creatives. UGC creators brought the products to life in authentic cooking videos. Together, all these activities generated a precise, data-based understanding of what optimal ads for Gepp’s had to be like, with several top performers emerging. The budget was profitably scaled by 71 per cent.

We threw an epic birthday party for McDonald’s on social media. Guests included the brand’s biggest creator fans, who went the extra mile with their own songs, poems, games and, of course, personalised gifts. Using our Intermate social listening technology, we pinpointed real stories from many years of McDonald’s appreciation on social media – the perfect foundation for developing an authentic and holistic campaign.

Without a doubt, our ‘Trunk Tools’ format is a social-first automotive campaign par excellence. Drawing on the boot as the product focus, it is transformed into the linchpin of the creative process of three contemporary artists, resulting in an exciting repertoire of assets for the Mercedes-Benz target group.

MissPompadour is the leading e-commerce retailer of paints and varnishes. But the brand had reached its limits in terms of deploying social ads; it was having trouble acquiring new customers while continuing to grow profitably. Our subsidiary agency advertace developed a paid-ad growth strategy for MissPompadour, using ad creatives as the key lever. Performance-optimised UGC ads emotionalised the products and brought them to life by means of authentic DIY projects. Systematic testing gradually gave rise to an increasingly nuanced understanding of the target group, whereas the switch to holistic KPIs such as MER enabled reliable profitability measurement and bold scaling. The result was a sharp spike in growth.

Back in 2012, Sido’s Weihnachtssong brought together the festive season and hardcore German rap – almost ten years later, we went one step further for o2 Music. Snackable and social-first: in four episodes of Holy Clash Of Rhymes, established legends do battle with current stars.

Thanks to peerless creatives, who showcased the various Samsung products in style, and a suite of flexible TikTok advertising and targeting solutions, Samsung was soon the talk of the community.

A fact that was perfectly reflected in the campaign metrics: alongside a click-through rate (CTR) of 2.91% for the TopView ads, outstanding results were also achieved in terms of brand lift. A study of the campaign revealed a considerable increase of 8.5% in ad recall.

Friendsmas also delivered superb results in brand association, chalking up a rise of 9.4%. As such, the technology leader’s focus on TikTok over Christmas proved to be a resounding success, giving the brand a lasting boost.

And the Vertical Video Award goes to ...
As the fastest-growing platform, TikTok has propelled a multitude of new creators to the fore – and continues to do so every single day. As a consequence, the platform is completely redefining the cutting edge of content and creativity. With a view to celebrating this new form of creativity and the artists behind it, we launched the very first award for vertical video content in Europe:

the VERTIES.
From day one, they set new standards for live streams.