The most relevant brands on social and their recipe for success:

We ranked 30 global brands from five industries using our Social Relevance Score – and decoded what the best ones do differently.

The Social Relevance Score is the first scientifically grounded, comparable KPI for comprehensively measuring relevance on social media. It aggregates 14 platform-specific metrics, weights them based on millions of real interaction data points, and calculates a simple, objective score.

Find out your brand's Social Relevance Score now!

With TikTok Shop, discovery commerce has become a reality – and it’s changing the rules for brands. Our playbook shows you how to turn entertainment, creator power, and data into revenue. Learn what successful brands on TikTok are doing differently and how you can become part of this new commerce era.

What really makes brands relevant on TikTok? What role do communities play? And what do the benchmarks say? Together with TikTok, we have summarized everything you need to know in this whitepaper – including insights from over 400 million social data points.