Real Techniques

With this campaign, we wanted to help Real Techniques break out of the extremely oversaturated and competitive beauty landscape and build real, authentic connections with Gen Z to boost brand awareness and engagement within the target audience.

To bring this to life, we recreated iconic pop-culture moments from Mean Girls, Euphoria and Legally Blonde, while bringing versatile social creators like Estefania Elisa on board. The result was a seamless brand experience that blurred the lines between Y2K newstalgia and brand entertainment, putting Real Techniques authentically in the spotlight.

Our content turned Real Techniques beauty tools into a pop-culture phenomenon. One in five comments didn't just celebrate the content, but the brand and the campaign itself. The courage to break out of the (beauty) routine and boost brand awareness with a bold campaign was rewarded with phenomenal view counts and community feedback. Real Techniques no longer just means makeup tools; it’s a lifestyle statement.