LVM Versicherung

Insurance isn’t (yet) particularly relevant to Gen Z. LVM Versicherung faced the challenge of winning over younger customers without compromising its credibility. The biggest misconception remains deeply rooted: insurance is expensive and, when it really matters, never pays out anyway.

So, based on regular social listening through Intermate’s technology, we developed a creative framework that positions LVM Versicherung and its local agencies in three authentic roles: as “one of us”, as problem-solvers and as people who genuinely have your back. Our always-on TikTok strategy combines monthly creator assets, HR content and platform-native formats to drive reach and engagement.

And it worked. Dry insurance communication is a thing of the past: we turned LVM Versicherung into an authentic part of Gen Z culture. The community rewarded this approach with positive feedback, above-average engagement and a high view-through rate.