Jägermeister

For the first time, Jägermeister chose to focus on performance marketing rather than an awareness campaign. The mission: to significantly increase bottle sales of the new Jägermeister Manifest via their online shop using conversion campaigns. Lacking internal resources, they relied on our full-service support: covering strategy, content production, and media buying to achieve an e-commerce breakthrough.

We developed a content strategy for the premium liqueur Jägermeister Manifest and created both UGC ads and static assets to reach new customers. Using our data-driven creativity approach, we tested various concepts, from taste-test UGCs to static ads leveraging scarcity. Plus, a bundle featuring the bottle, glasses, and a stag pourer not only sparked purchase interest but also drove a higher average order value.

A true hero case! We established performance marketing as an effective customer acquisition channel for an exciting brand and exceeded our targets. The combination of an attractive offer and compelling content proved to be a powerful growth lever. And it’s already paying off: three follow-up projects are now in the pipeline.