Eucerin

As a long-standing partner of Beiersdorf, we were tasked with staging a launch event for the revolutionary Eucerin Epigenetic Serum in a way that would maximize reach and brand awareness and ensure the product made a strong, visible market debut. The challenge: to bridge the gap between science and lifestyle. And to convey the complexity of a product, based on 15 years of epigenetic research, in a way that is both understandable and appealing.

Built around our overarching creative idea “Turn back time with the future of skincare”, we brought the product’s promise to life: visibly turning back the signs of skin ageing. Instead of dry theory, we brought complex research to life and presented it in a way that was understandable, relatable, and surprising. Designed with a social-first approach, we used our Europe-wide creator crew to build a platform that firmly anchored the scientific depth of the product in the minds of our target audience.

A launch event that exceeded all expectations! Extremely strong performance and enthusiastic client feedback: "Unforgettable," "Epic," "A complete success." We turned back the clock for your skin while showing what the future holds: with science you can feel.