BAUHAUS

Whether they are project managers, DIY enthusiasts, or professionals – they are all makers! We wanted to position BAUHAUS as the specialist center of choice in a saturated market and authentically represent the craftsperson community. Instead of high-gloss productions, we developed an awareness campaign with just as many rough edges as our DIY projects.

Building on the TV commercial, we extended the "When it has to be done right" autumn campaign across BAUHAUS’s TikTok and Instagram channels with eight interactive, platform-native formats. Instead of polished productions, we offered authentic glimpses into the everyday lives, passions and stories of real craftspeople.

When it has to be done right, you don't need a high-gloss production; you need real people who, in our case, know their craft and want to share their passion. Our highlight: The campaign doesn't just impress with pure reach, but also with high community engagement!